Moodboard
Initial sketches
Selected sketches
Detailed variations
Logo development
Typography development
Final logo
FEATHER & SILK
The process of creating a logo for a high-end dress boutique began by finding visual parallels between different silhouettes of peacocks and those of long, flowing gowns. Quick sketches were created to determine the best shape of the logo, and a detailed illustration was drawn to act as a guide for producing more simplified variations that could be turned into a logo.
